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SolidBlock is making history! Again.
In 2018, SolidBlock provided the technical know-how in the first-ever successful tokenized real estate project, the St. Regis Hotel in Aspen, CO.
Today, SolidBlock announces the launch of NFTstays, a program to increase revenue and occupancy rates with an NFT marketing system for hotels and resorts.
NFTstays mints a predetermined number of NFTs that show unique art and include an allotted number of night stays at the hotel, along with a choice of perks and benefits. The NFTs plug into the hotel’s existing booking program. This is the first time NFTs have been used for hotel bookings in the United States.
The first hotel to use SolidBlock’s NFTstays platform is the NoMo Soho, owned by Sapir Corp, Ltd., and one of Sapir’s flagship properties.
Last week, the NFTs for Nomo Soho went live on the OpenSea marketplace. SolidBlock, together with Sapir, issued a joint press release that was picked up by the Robb Report, Businesswire, and hospitality & NFT news sites across the world.
The boutique hotel, located in the Soho neighborhood of Manhattan, has been trending on Twitter since Sharon Raz, the CEO of Sapir was interviewed by Reuters News.
“We are creating a new reality in the hospitality arena by providing an innovative and attractive experience to our guests,” explained Sharon. “Making the connection between tangible services and intangible assets is an initiative which we intend to continue to develop.”
The iconic “Tunnel of Love,” at the entrance to the NoMo is included as artwork in the NFT.
The advantages for the hotels in using NFTs for bookings include increased prepaid occupancy, a build-up of loyalty and brand awareness through perks and benefits, and a way to broaden publicity through an untapped source of revenue in the NFT marketplace. Guests can also secure competitive pricing at a time when New York hotel rates are rising.
“This is the start of a revolution,” Sharon said. “This is how hotel bookings are going to happen in the future.”
As @NateNFT, one of the first purchasers of the NFTs, expressed on Twitter, “Just bought an NFT to book my hotel stay in NYC and I’m never going back to the old way!”
“The NFT market will grow and shift to utility solutions,” explained SolidBlock CEO and Co-Founder Yael Tamar. “SolidBlock is reframing how we use NFTs by creating practical use cases to bring unique value to the hospitality sector and its guests.”
SolidBlock is currently in talks with three more hotels that will also be launching hotel packages on the NFTstays platform. For more information: www.nftstays.com.
SolidBlock was recently listed in 101 Top Israel Real Estate Startups & Companies, a listing put out by Estate Innovation, a London-based media operation that promotes real estate companies, businesses, and innovations on the global stage.
“These startups and companies are taking a variety of approaches to innovate the Real Estate industry, but are all exceptional companies well worth a follow,” writes Mark Smith. “We tried to pick companies across the size spectrum from cutting edge startups to established brands. We selected these startups and companies for exceptional performance.”
The categories for selection included innovation, growth potential, management, and societal impact.
Appearing at no. 5, SolidBlock is in good company with other innovative establishments, including Sapir Corp., as mentioned above.
About SolidBlock
Founded in 2018 and headquartered in Israel, SolidBlock is a leader in Tokenization as a Service (TaaS) for real estate. As blockchain fuels change in the way real estate is transacted, the tokenization of real-world assets on SolidBlock’s platform empowers asset owners to transact differently—buy, sell, raise capital, and collateralize—and to manage their tokenized property on a secure, immutable, transparent system.
SolidBlock is integrating blockchain and Web3 technology with real-world assets and businesses. We provide the tools that unlock the value of an asset’s liquidity and administer the records for every real estate transaction on the blockchain. SolidBlock’s real estate tokenization platform is a bridge to a decentralized financial (DeFi) ecosystem and the Web3 blockchain economy.
In addition, SolidBlock’s NFTstays program provides new opportunities for hotels to discover new sources of revenue and marketing channels with the use of NFTs. For more information: www.nftstays.com.
